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Care Guide

Denim

Denim is a timeless classic and a wardrobe essential. But do you know how to take the best care of your favourite denim pieces?

With simple care, your denim styles will stay beautiful for years.

Read on to discover how to care for your denim – gently, effectively, and with thoughtfulness.

How to make your denim last longer
  • Air them out – Refresh your denim by hanging it outside.
  • Freeze them – Place them in the freezer overnight to remove bacteria and odours without wearing out the fabric.
How to wash your denim favourites

When washing is necessary, follow these simple steps to help your denim retain its colour, shape, and quality:

  • Wash less often – Frequent washing weakens the fibres.
  • Use low temperatures – A gentle wash keeps the colour vibrant for longer.
  • Turn inside out – Minimises wear and protects the fabric.
  • Fasten zips and buttons – Helps your denim keep its shape.
  • Skip the tumble dryer – Air dry to maintain the perfect fit.

Always check the care label on your denim styles – that way, you can enjoy them for years to come.

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