Sarah is Masai’s retail manager. That means Sarah’s main responsibility is Masai’s shops, which includes the customer experience and contact for each woman entering a Masai shop. At Masai, you don’t just buy clothes, you find space to be yourself, and a vision for women that goes beyond conventions and box-ticking, and that’s what makes Sarah’s work so rewarding. Sarah’s extensive experience is very much an added bonus that also benefits colleagues and customers.
Masai stories
Sarah Kronbach Hermanstad
May 2021
Head of Retail at Masai
“I’ve worked with shops – that is, the retail industry – all my life, and there are three main experiences I’m very much aware of in my everyday life. The first is the gift I received when I moved to Paris and was lucky enough to work for Christian Louboutin. He taught me that a positive customer experience must be felt at all levels. Everyone deserves to be seen, and nobody should be without that. The second great realisation has been how privileged I am in my job here at Masai. You see, very little time elapses from a design idea taking shape, to put it in the hands of individual women. The third is what a gift it actually is to be with Masai. I’ve spent many years trying to fit in and be right, but it’s only now I’ve found contentment in being myself. I don’t have to conform or fit into a box here; I have breathing space to be myself, and it’s such a great feeling to have.”
Sarah Kronbach Hermanstad
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Head of Retail
MASAI STORIES
MASAI STORIES are portraits of women's lives, presented through thoughts and reflections from a group of dedicated and passionate women. The stories reflect on diversity, openness, courage and, not least, the freedom to be and want to be yourself. Through meetings these women, who all inspired us with their life choices and creativity, we wanted to create a special insight into women's lives. Our stories portray the strength and beauty that emerges when your life passions are allowed to blossom, and when you choose to listen to yourself and pursue your dreams.
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Elisabeth Nielsen
The Danish/Ukrainian pianist Elisabeth Nielsen began her musical journey and her love affair with the piano when she was just 5 years old. For her, music is a language that gets its energy from the audience.
Maude McNair Rahbek
Maude is Masai’s production manager, so her responsibility includes the entire process of making each piece of clothing. Maude has extensive knowledge of textiles and manufacturing techniques, and her dedication to crafting the best possible garment from the very best materials available is a daily inspiration. Maude has travelled the world and is in close contact with the people who take the design and turn it into a beautiful fashion statement.
Veronica Hodges
Paper artist Veronica Hodges collects paintings of women from the 1800s, painted by women. She believes there’s an honesty and sensuality to them that differs from when men paint women. She also believes that happiness is a form of creativity and that creativity is just like a muscle – you need to exercise it regularly.